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30.07.2019

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Linking energy to poverty reduction and rural development will require a big shift from today’s technology- and supply-driven approaches to more...
Daniel Mochon documents single-option aversion of customers, an increase in consumers’ desire to search when faced with a single option. This effect...

A new IIED-paper

Within the social enterprise space, “consumerism” may often be viewed as a negative behavioral driver. However, it remains a powerful motivator, as...
The massive challenge of achieving universal access to energy recently received two major boosts that have raised the issue further on the...

Suppliers of solar lighting solutions need to create demand for their products among individuals and communities in the developing world in order to...

Part 1 explained the most common errors made by those implementing solar power projects and installing solar power systems in off-grid areas. Knowing...
Solar power systems don’t come off the rack Rural populations are familiar with most products for everyday use, such as ploughs, cookware, and radios....

Exciting lessons of a research paper

A plea for more customer focus and less social orientation.